Hello!
My name is Ron. I ♥ designing tomorrow’s experiences.
- Started out as a 3D game artist, crafting assets for immersive experiences.
- Created impactful serious games for the military and children with disabilities.
- Taught game art at Nanyang Polytechnic, mentoring aspiring artists.
- Earned a Master’s in Digital Management from Hyper Island Singapore.
- Managed projects as Product Manager and 3D Lead at a BIM-focused company.
- Wrote content and designed UI/UX for a cryptocurrency exchange.
- Designed UI/UX and visuals at a video intelligence company.
- Now, I’m shaping user experiences as a UI/UX designer at a market research firm.
My Work
AI Copy creation App
Role
UI/UX designer
Project Brief
Acme’s AI apps used two interface layouts—the “Pills” layout and the “Sidebar” layout. While functional, transitioning between these layouts created confusion for users.
My goal was to merge them into a cohesive interface to improve consistency and enhance the readability of AI-generated content.
Drive-Thru Dashboard Redesign
Role
UI/UX designer
Project Brief
Redesigning a real-time restaurant operations dashboard to cut visual noise, sharpen focus, and support fast, on-the-ground decision-making.
Streamlining the Sign up experience
Role
UI/UX designer
Project Brief
The company had received user feedback about its sign-up process being overly complicated, especially for professional users.
My role was to audit the sign-up flow, focusing on the professional tier due to its complexity, while also considering the free user tier.
During this audit, I found that the app payment and management process, closely linked to the sign-up flow, also required attention.
Finance Budgeting App
Role
UI/UX designer
Project Brief
Young and Mid career professionals often face anxiety and uncertainty when planning their finances. They struggle with setting their saving goals and spending budget, and visualizing their progress.
The goal of this app was to help users hit their goals and manage their finances better.
Case Study: Deal Kaki x AI Prototyping
Role
UI/UX designer
Project Brief
Deal Kaki is a conceptual project addressing the lack of a centralized platform for discovering in-store discounts. While online shopping is convenient, many still prefer in-person shopping but struggle to track discounts across brands.
The app simplifies this process, while a business dashboard provides product owners with insights into shopper engagement. Additionally, this project explored AI prototyping using bolt.new, where I refined AI-generated code to match my Figma designs.
Work Experience
January 2023 – Present
UI/UX Designer
Quilt.ai
Designed complex data-driven applications with intuitive dashboards, improving user engagement and decision-making.
Maintained a cohesive design system, ensuring consistency and streamlining processes.
Collaborated in agile sprints to solve user pain points and enhance cross-device responsiveness.
Led the design of internationally showcased apps, boosting Quilt.ai’s global visibility.
November 2019 – November 2022
UI/UX Designer
Hendricks Corporation
Delivered UI/UX solutions for video intelligence applications tailored to international corporate clients.
Developed a modular dashboard framework to improve customization and functionality across varied use cases.
June 2021 – February 2022
UI/UX Designer
Freelance projects
Designed backend system interfaces for a major supermarket chain, improving dashboard usability and operational efficiency.
Developed an incident monitoring platform for a security company, enhancing real-time response capabilities through map-based visualization.
April 2018 – November 2019
UI/UX Designer, Content writer
COSS Pte Ltd
Designed the entire front and backend UI/UX for the platform, upgrading the user experience and enabling C suite and backend teams manage the platform.
Optimized user onboarding and KYC processes, streamlining user flows and enhancing the overall platform experience.
Created UX copy for high-visibility pages, ensuring clarity and alignment with user needs.
April 2018 – November 2019
Project Manager, UI/UX design, 3d Product Lead
Omnitribe
Managed 3 major projects in development, all of which were critical to the success of the company.
Managed and created the UX design for a ‘digital companion app’ for a top tier building in the CBD area.
Product manager, technical 3d lead, and UX designer for an asset and workflow management platform (tablet and mobile) catering to facility management leveraging on BIM process.
Education
2015 – 2017
MA – Masters in Digital Media Management
HyperIsland Singapore
HyperIsland’s MA in Digital Media Management is an immersive learning experience designed to develop graduates who have the skills, understanding, and knowledge to tackle current and emerging trends in an increasingly connected world.
Final Research Project:
• Conceptualized and designed an educational mobile app for traders
• Conducted research into trading, UI/UX design, mobile copywriting
• Collaborated with Traderwave, an online charting platform start up to develop and test the app
•Using Ethnography & Design Thinking techniques to conduct interviews with traders, discover insights, and apply that to the final product.