Hey, I'm Ron

👋

I design tools that don't make you work harder than the problem already does.

My work

When Complaints don't go away

Designing a dashboard to surface long-running public service issues using NYC 311 data

Public Systems

Signal Analysis

Data Governance

When Complaints don't go away

Designing a dashboard to surface long-running public service issues using NYC 311 data

Public Systems

Signal Analysis

Data Governance

When Complaints don't go away

Designing a dashboard to surface long-running public service issues using NYC 311 data

Public Systems

Signal Analysis

Data Governance

Creating TradeViz: Visual trade review in market context

A data-heavy analysis tool designed around real trading workflows and review habits.

Decision Systems

Context Modeling

Complex Interfaces

Creating TradeViz: Visual trade review in market context

A data-heavy analysis tool designed around real trading workflows and review habits.

Decision Systems

Context Modeling

Complex Interfaces

Creating TradeViz: Visual trade review in market context

A data-heavy analysis tool designed around real trading workflows and review habits.

Decision Systems

Context Modeling

Complex Interfaces

Case study section redesign for a consulting website

Design exercise for SimplifyNext focused on case study browsing and evaluation

Information Architecture

Classification

Structured Navigation

Case study section redesign for a consulting website

Design exercise for SimplifyNext focused on case study browsing and evaluation

Information Architecture

Classification

Structured Navigation

Case study section redesign for a consulting website

Design exercise for SimplifyNext focused on case study browsing and evaluation

Information Architecture

Classification

Structured Navigation

Fixing a high-friction sign-up flow for a B2B SaaS product

Reduced an 11-screen sign-up flow into 3 steps to help users complete onboarding faster.

Service Flows

Decision Simplification

Operational Clarity

Fixing a high-friction sign-up flow for a B2B SaaS product

Reduced an 11-screen sign-up flow into 3 steps to help users complete onboarding faster.

Service Flows

Decision Simplification

Operational Clarity

Fixing a high-friction sign-up flow for a B2B SaaS product

Reduced an 11-screen sign-up flow into 3 steps to help users complete onboarding faster.

Service Flows

Decision Simplification

Operational Clarity

Where my work has been used

McDonalds Australia

Transport for NSW

Estee Lauder

Van Cleef & Arpels

Business of Fashion

What I'm best at

Service & Operational Systems

Designing clear interfaces for complex, data-driven workflows

Service & Operational Systems

Designing clear interfaces for complex, data-driven workflows

Information Architecture

Structuring ambiguity into logical, usable flows

Information Architecture

Structuring ambiguity into logical, usable flows

Constraint-Aware Design

Balancing user needs with technical and policy limitations

Constraint-Aware Design

Balancing user needs with technical and policy limitations

End-to-End Ownership

From problem framing through delivery

End-to-End Ownership

From problem framing through delivery

About Me

Product designer with 6+ years designing data-driven tools for enterprise, consumer and public-sector products.

My work keeps coming back to one challenge: taking dense, complex information and turning it into interfaces that help real people make better decisions, faster. That has taken me from video analytics dashboards and a crypto exchange to AI market-intelligence platforms, and now to public-sector case management at GovTech Singapore.

In recent years that work has increasingly involved AI — designing how models surface insights, building user trust in AI-generated outputs, and using LLMs and Claude Code directly in prototyping and design tooling.

I do my best work in ambiguous, constraint-heavy environments where solutions are shaped by real-world feedback. I also care about the systems behind the screens: design systems, pattern libraries and templates that help whole teams move faster.

  • Standardised 70+ system emails at GovTech with a template system and Figma plugin I built.

  • Designed a vehicle queue system for a major food franchise, reducing drive-thru wait times by 30%.

  • Designed AI market-intelligence products at Quilt.ai, adopted and publicly credited by Business of Fashion.

I've worked at

GovTech

UI/UX designer

Apr 2026 – Current

GovTech

UI/UX designer

Apr 2026 – Current

Quilt.AI

UI/UX designer

Jan 2023 – Nov 2025

Quilt.AI

UI/UX designer

Jan 2023 – Nov 2025

Hendricks Corporation

UI/UX designer

Nov 2019 – Nov 2022

Hendricks Corporation

UI/UX designer

Nov 2019 – Nov 2022

Freelance projects

UI/UX designer

Jun 2021 – Feb 2022

Freelance projects

UI/UX designer

Jun 2021 – Feb 2022

COSS Pte Ltd

UI/UX designer , Content Writer

Apr 2018 – Nov 2019

COSS Pte Ltd

UI/UX designer , Content Writer

Apr 2018 – Nov 2019

Omnitribe

Project Manager, UI/UX designer, 3d product lead

Oct 2017 - Mar 2018

Omnitribe

Project Manager, UI/UX designer, 3d product lead

Oct 2017 - Mar 2018

My studying years

2015-2017

Hyperisland Singapore

Masters in Digital Media Management

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